January 14, 2011
Indoor Karting News closes it’s doors
The economy has had a major effect on the racing world over the past 2 years. I believe that continuing to invest in your products and delivering on your customer’s demands is key to survival. Just yesterday Indoor Karting News released that it will be closing it’s doors. Excuses such as economic factors and business model issues were the major reasons for ending the sites existence. I strongly believe that this could have been avoided if the company simply listened to their customers.
IKN had some great ideas on how to grow the indoor karting community through forums, driver rankings and advertising for tracks, however, I feel the site had some major flaws. The driver rankings did not include drivers from tracks who were not partners with the website. How can you have a true national ranking when you don’t have 80% of the drivers listed due to their track not advertising on the site? Also, there were major flaws in how the scoring was kept. Drivers from tracks with a great number of major races had points that were weighed heavier than the tracks with less events. Also, the rankings did not differentiate endurance competitions from individual races. The site also did not involve a kids ranking.
To finish on a high note, overall, I felt the site was a great step for the industry. It is disappointing to see it fail but I think there was some great learning for other sites and future competition strategy. Lehigh Valley Grand Prix is now partnering up with Sodi World Series which is an international ranking series that has some great promise in growing this fast growing sport.